Coordination has to do with the integration of workflows. Properly coordinated processes have been positively related to quality in higher education and student’s final satisfaction. The objective of research is to analyze how communication and relationship ties on campus influence the final satisfaction of students in the Faculty of Economy and Business Sciences at the Rey Juan Carlos University. For that, a survey has been designed to measure communication and relationship ties amongst the different agents that take part in the teaching learning process. A stratified random sample composed of 437 students was used in 2024. The questionnaire was used to collect anonymous data. A mixed methodology was applied. The survey was composed of 18 questions. A synthetic quality variable was created from the student's perception of satisfaction, verifying its validity through Generalized Linear Models (GLM). A stepwise discriminant analysis was used to determine the discriminatory capacity of the variables considered in the model. Administrative staff is a major stakeholder in higher education applying the principles of quality customer service. Students consider administrative staff as the authoritative source of information on matters related to their studies. Thus, it is recommended that university offices should simplify administrative processes, increase opening hours and provide students with the contact information of the staff in charge to ensure quick problem-solving process for students. Regarding the shared objectives amongst the students and lecturers and administrative staff, the availability of both formal and informal meetings is considered key in terms of final students’ satisfaction. Mutual respect amongst students, lecturers and administrative staff allows for the elimination of status barriers, promoting an interaction in which the subject's degree or position in the campus does not represent a handicap. This allows for an environment of respect that will be conducive to university outcomes, coinciding with the premises established in previous research. In addition, shared knowledge involves having knowledge of the entire process and not just the part that corresponds to each concrete profile. It consists of knowing what and how do it. All these elements allow better communication ties oriented to solve problems. Furthermore, implementing practices such as periodic meetings can favor better communication and promote the integration of tasks. The results of this research can help to identify organizational factors that influence the quality of higher education, beyond the implementation of organizational routines well known so far.

Keywords: Higher education, communication ties, relational ties, students, satisfaction.