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CUSTOMER IMPERSONATION GAME FOR REAL-LIFE LEARNING EXPERIENCE IN THE CLASSROOM – THE CASE OF INTERNATIONAL MARKETING PLANNING COURSE
A. Mucsi
Event: EDULEARN25
Session: Game-Based Learning
Session time: Tuesday, 1st of July from 15:00 to 16:45
Session type: ORAL
Room: E1
Presentation start time: 15:30