CUSTOMER IMPERSONATION GAME FOR REAL-LIFE LEARNING EXPERIENCE IN THE CLASSROOM – THE CASE OF INTERNATIONAL MARKETING PLANNING COURSE
A. Mucsi
Event: EDULEARN25 This paper is indexed in IATED Digital Library. Session: Game-Based Learning Session time: Tuesday, 1st of July from 15:00 to 16:45 Session type: ORAL Room: E1 Presentation start time: 15:30