IMPLEMENTATION IN THE CLASSROOM OF NEW METHODS FOR MEASURING ADVERTISING EFFECTIVENESS: PERCEPTIONS, ATTITUDES, AND BEHAVIORS OF UNIVERSITY STUDENTS
V. Ballester Riera, S. Sanz-Blas, D. Buzova, P. Fierro
Event: INTED2025 This paper is indexed in IATED Digital Library. Track: Innovative Educational Technologies Session: Technology Enhanced Learning Session type: VIRTUAL