PAPER DETAILS
Log in
IDENTIFICATION OF KEY FACTORS IN PERSONAL BRAND MANAGEMENT: REPUTATIONAL ANALYSIS OF INFLUENCERS THROUGH A CLASSROOM EXERCISE WITH DEGREE STUDENTS
Ó. Soria Martínez, R. Sánchez Fernández, J.M. Alonso Melo
Event: ICERI2024
Track: Active & Student-Centered Learning
Session: Active & Experiential Learning
Session type: VIRTUAL