IDENTIFICATION OF KEY FACTORS IN PERSONAL BRAND MANAGEMENT: REPUTATIONAL ANALYSIS OF INFLUENCERS THROUGH A CLASSROOM EXERCISE WITH DEGREE STUDENTS
Ó. Soria Martínez, R. Sánchez Fernández, J.M. Alonso Melo
Event: ICERI2024 This paper is indexed in IATED Digital Library. Track: Active & Student-Centered Learning Session: Active & Experiential Learning Session type: VIRTUAL