BRANDY, A GAME DEVELOPED BY 10 EUROPEAN UNIVERSITIES TO TEACH BRANDING: MEASURING MARKETING AND INTERCULTURAL LEARNING, ENGAGEMENT AND LEARNING STYLES WITH STUDENTS FROM 4 EUROPEAN COUNTRIES
S. Emad, F. Suay Perez
Event: INTED2024 This paper is indexed in IATED Digital Library. Session: Game-Based Learning Session time: Monday, 4th of March from 15:00 to 16:45 Session type: ORAL Room: A Presentation start time: 15:15