PAPER DETAILS
BRANDY, A GAME DEVELOPED BY 10 EUROPEAN UNIVERSITIES TO TEACH BRANDING: MEASURING MARKETING AND INTERCULTURAL LEARNING, ENGAGEMENT AND LEARNING STYLES WITH STUDENTS FROM 4 EUROPEAN COUNTRIES
S. Emad, F. Suay Perez
Event: INTED2024
This paper is indexed in IATED Digital Library.
Session: Game-Based Learning
Session time: Monday, 4th of March from 15:00 to 16:45
Session type: ORAL
Room: A
Presentation start time: 15:15