Abstract:

The presence and praxis of transmedia storytelling has been through different paths according to its genres, results or target audiences. However, there are still scarce sources that have established comparatives analysis about tendencies of this phenomenon based in its geographical origin. Narrowly linked to digital technologies and within the framework of the participatory digital ecosystem, the phenomenon is seen as a set of knowledge, narratives and practices that are subjected of being transferable and apprehensive.

The present study contributes to the comprehension of the phenomenon of transmedia storytelling establishing a comparative approach among the theory and the practice exerted from both sides of the Atlantic, its transfer systems of techniques, narratives and knowledge viewed from higher education. For this purpose we have conducted interviews with academic directors and experts of communication programs of prestigious education institutions in Latin America and Spain.

The results present, therefore, a mapping of the presence of transmedia storytelling in higher education at a conceptual and practical level, analyzing human and material resources that are considered in these programs and spaces, and that have a decisive effect on the production of these future professionals.

Keywords:

Transmedia, transmedia literacy, transmedia skills, higher education, Latin America, Spain.