The aim of this paper is to contrast the students’ opinions about the teaching-innovation experience carried out in the subject “Competitividad en Innovación en la Empresa” (Competitiveness and Innovation in Business). The procedure will start with the subject’s profile, going through the main objectives and teaching methodology, to finish with evaluation and assessment, as suggested in the subject’s syllabus for the academic year 2007/08. Taking this as a starting point and, due to the fact that the number of students in the control group is not very high, we suggest changing both the teaching methodology and the evaluation. These changes will be contrasted with the students’ acceptance and involvement.