I. Mavlutova, K. Lesinskis
The integration of AI into digital technologies in entrepreneurship education has resulted in significant changes to learner engagement, pedagogical approaches, and the development of entrepreneurial skills. This study examines the role of artificial intelligence-driven technology in promoting entrepreneurship education, increasing its effectiveness through supervision and feedback using intelligent tutoring, simulation-based activities. The study highlights the increasing reliance on AI to enhance student autonomy, foster innovation-driven attitudes, and bridge the gaps between theoretical instructions and practical implementation. The digital resources that students utilize to create a business plan, while they are studying, are given particular consideration.
Unfortunately, the entrepreneurship courses offered today are often academic, based on EU legislation, and they often lack a practical focus and a balance between traditional and experiential learning approaches using digital solutions. It is particularly important to use modern artificial intelligence-powered digital tools in teaching, as shown by the results of the student survey, based on the workshops with the authors’ created AI-embedded digital tool KABADA.
The rise and importance of AI in various entrepreneurship education tools that aid in the creation of business plans during the study process are examined. Both qualitative and quantitative research methods are used: a literature review, an analysis and comparison of various digital tools comparing with KABADA, as well as a statistical analysis of the authors' survey results on students' opinions on the value of AI in digital tools are included.
The research indicates that AI can significantly improve digital teaching resources by offering time-saving, data-inclusive, and guiding experiences that prepare students for the complexities of modern business ecosystems.
Keywords: Artificial intelligence, entrepreneurship education, digital tools, KABADA, business plan.