This study aims to establish a sustainable tourism economy in the region by exploring ways to achieve “profitable tourism” through collaboration between industry, academia, and government, and by constructing a collaborative framework to support this effort. In recent years, while there has been an increase in the number of tourists in local governments and tourism businesses, many cases have been reported where sufficient spillover effects on the regional economy have not been achieved, leading to the emergence of the issue that “people come, but it doesn't generate profits.” This is due to the current situation where tourist consumption patterns are not sufficiently analyzed and utilized, as well as the lack of collaboration among relevant stakeholders. To address these issues, we propose a “collaborative framework for co-creating tourism value involving diverse involved parties.” This framework aims to promote collaboration among diverse entities involved in the tourism industry, such as private companies (industry), universities and research institutions (academia), and local governments and public institutions (government), to develop tourism products and services based on consumer behavior data, while leveraging their respective areas of expertise.

Specifically, it outlines five implementation steps:
(1) visualization of tourism consumption data,
(2) segmentation of target markets and strategy design,
(3) development of products and experiences through co-creation,
(4) attracting visitors and promoting consumption through the use of digital technology, and
(5) evaluation and improvement of results based on KPIs.

Furthermore, by organically coordinating the roles of academic institutions in data analysis and policy recommendations, businesses in market adaptability, and government in institutional development, it is expected that both short-term profitability and long-term sustainability can be achieved. The proposals in this study have the potential to contribute to future tourism policies and tourism management strategies through empirical application in each region, and they hold significance as a practical framework for promoting a qualitative transformation in tourism.

Following this framework, university students will advance their learning through the following steps when proposing community development measures: 1. Learners will quantitatively and qualitatively assess the current state of the target area. This enables them to acquire analytical skills in particular. 2. Based on this foundational knowledge, they will engage in group work. This leads to cognitive benefits such as mutual explanation effects and gaining diverse perspectives, alongside developing collaborative skills like improved communication abilities and teamwork. Furthermore, affective effects such as increased initiative, sense of responsibility, and motivation to learn can also be expected. 3. Subsequently, they conduct analysis and policy proposals using generative AI. This involves inputting the measures proposed through group work and the current situation, followed by repeated question-and-answer sessions. This process enables the acquisition of thinking processes, such as iterative thinking, while also serving as practice for consensus building and fostering critical AI literacy. Experiencing learning through these steps further enhances the practical learning outcomes.

Keywords: Regional issue resolution, industry-academia-government collaboration, tourism consumption.