Cities are currently facing an unprecedented environmental and social crisis. Various consequences, such as continued dependence on automobiles, air pollution, the loss of green spaces, and increased noise in different areas of the city, make mobility unsustainable. In this context, promoting sustainable mobility is not only considered a desirable alternative but also essential to ensuring present and future well-being. However, this concept remains poorly understood by the population. Therefore, this project seeks to promote understanding and awareness of the concept of sustainable mobility, highlighting its approach, characteristics, and importance for the urban future.

The proposal was developed through a visual strategy based on the creation of poster and graphic images as a visual, communicative, and educational resource for people of all ages. The project was based on a visual and participatory methodology, consisting of three phases:
Phase 1: Conceptual Research. This stage focused on reviewing existing information on sustainable mobility to expand knowledge. The objective was to clearly define the concept and identify its main components (such as prioritizing non-motorized transport, reducing emissions, and promoting public space).
Phase 2: Creation of research-based posters and graphic representations.
Phase 3: Dissemination and evaluation. The posters were presented to a group of 20 participants. The evaluation included a series of pre- and post-test questions, in which participants were asked to define sustainable mobility, identify key practices, and express their willingness to adopt them. Additionally, open-ended interviews provided qualitative information on how participants interpreted the posters and the messages conveyed.

The results indicated that the visual materials served as effective educational tools. After exposure to the posters, 70% of participants improved their ability to correctly identify sustainable mobility practices, compared to only 35% at baseline. Furthermore, 12 of the 20 participants expressed a greater willingness to walk or cycle short distances instead of using a private car, and 8 participants expressed a greater willingness to use public transportation.
In short, this project not only disseminates information but also fosters a culture of conscious sustainable mobility, committed to the planet and collective well-being. By integrating visual education with participatory assessment, sustainable mobility is presented as a viable, local, and urgent practice, rather than a distant or abstract concept.

Keywords: sustainable mobility, visual education, environmental awareness, informational posters.