The Mobility Hierarchy Pyramid is a model that prioritizes sustainable transport modes (pedestrians, cyclists, and public transit) over private vehicles. In Mexico, where motorized transport systems predominate, its dissemination among students is crucial to foster a culture of sustainable mobility. This study evaluates its implementation as an educational tool to raise awareness about inclusive and environmentally responsible urban planning.

The objective of this study is to introduce the Mobility Pyramid to first-semester urban mobility engineering students, raising awareness about diverse road users and their roles within the transport system.

This study employed a three-phase methodology:
Phase 1: First-semester urban mobility engineering students were organized into four working teams.
Phase 2: Teams created:
- Free-format graphic representations of the Mobility Hierarchy Pyramid
- Video documentation showing proper hierarchy implementation in Mexico City
Phase 3: Teams presented their work to first-semester sustainable energy business students within the same academic unit.

The results reveal that first-semester sustainable energy business engineering students were previously unaware of the mobility hierarchy pyramid's existence, while urban mobility engineering students recognize this pyramid as a fundamental pillar for transforming transportation culture.

Keywords: Awareness, mobility hierarchy in Mexico, road safety culture.