In a world increasingly aware of climate change, many brands in the energy and technology sectors communicate their commitments to sustainability. But do they always tell the truth? In this interactive activity, we expose greenwashing and explain how ethical marketing can be a key ally in the energy transition.

Through visual dynamics and real examples from the energy sector (renewable energies, energy efficiency, sustainable mobility, etc.), we will help participants to: identify misleading messages about sustainability, understand how to communicate transparently and rigorously and discover best practices in energy marketing that truly help fight climate change. The aim is to promote critical and constructive thinking around environmental communication, showing that marketing is not just about persuasion, but a strategic tool for a cleaner and fairer future. A new way to apply marketing at university — clean and renewable marketing.

Keywords: University, responsible marketing, sustainability, energy.