L. Lopez-Martin, V. Mora de la Torre
The integration of Artificial Intelligence (AI) into audiovisual communication education is redefining both pedagogical practices and the conceptual boundaries of the discipline. This presentation draws on recent academic and case-based analyses of AI’s impact on documentary production to explore its implications for teaching and learning in communication studies. AI technologies, ranging from generative models to automated editing and data analysis tools, are not only enhancing workflow efficiency and creative possibilities but also challenging traditional notions of authenticity, authorship, and factuality.
In the educational context, these transformations demand a critical re-examination of curricular content, methodological approaches, and ethical frameworks. The presentation will discuss:
- How AI-driven tools are being adopted in the classroom for scriptwriting, editing, content personalization, and analysis of large multimedia datasets.
- The need for updated theoretical models, such as the “factual contract” and “mediated authenticity,” to help students critically assess the credibility and epistemic function of AI-generated media.
- Emerging ethical challenges, including transparency, consent, and the risks of misinformation, which must be addressed in both practical training and theoretical instruction.
- The importance of fostering digital literacy and critical thinking skills to empower future professionals to navigate and shape the evolving landscape of audiovisual communication.
By examining international trends and integrating examples from recent documentary and factual media, this presentation highlights best practices and outlines recommendations for educators seeking to responsibly and innovatively incorporate AI into audiovisual communication curricula. The goal is to ensure that graduates are equipped not only with technical proficiency but also with the critical and ethical sensibilities required in an era of rapidly advancing media technologies.
Keywords: Artificial Intelligence, Education, Audiovisual communication.