ABSTRACT VIEW
Abstract NUM 1401

AUTHENTIC STORYTELLING IN THE ERA OF AI
B. Goldbach1, B. Kolen2
1 Technological University of the Shannon (IRELAND)
2 Fontys University of Applied Sciences (NETHERLANDS)
The digital transformation of storytelling has fundamentally altered how we conceive, research, and disseminate narratives across multiple domains. This paper examines the increasing importance of authentic storytelling in academic and professional contexts, particularly focusing on how artificial intelligence can ethically enhance research processes while maintaining human authenticity. Through an analysis of contemporary research methodologies and primary use of emerging technologies, we explore how to enshrine original thought as the core process alongside AI tools that help refine and syndicate content creation in domains spanning shopping, entertainment, food, and travel narratives.

Authentic storytelling serves as a cornerstone of effective communication, transforming research into compelling narratives that resonate with diverse audiences. The academic community has increasingly recognized that storytelling is not merely a pedagogical tool but a fundamental methodology for knowledge dissemination and retention. When used in academic settings, authentic storytelling across disciplines enhances learning outcomes and knowledge retention.  This paper provides examples of cross-cultural contexts, where narratives resonate across different geographic and disciplinary boundaries.

Contemporary research and educational practice consistently support the idea that writing enhances thinking. When individuals write regularly, they are compelled to organize, clarify, and critically evaluate their thoughts. This process not only deepens understanding but also improves the ability to communicate complex ideas with precision. This paper shares findings on critical thinking, research, and writing in higher education.

This paper also demonstrated purposeful uses of AI to improve the structure and sequence of thoughts. An AI can also help evaluate the quality of presentations, promoting deeper engagement with the subject matter. When done with peer groups, writing about diverse topics and viewpoints broadens understanding and fosters empathy. Examples provided by the presenters show handwritten Media Writing Journals and electronic responses shared collaboratively inside Microsoft OneNote. This paper documents the workflow as content from both of those human-generated sources is re-imagined through multimodal processes.

Leading thinkers caution that the integration of artificial intelligence into writing processes has introduced unprecedented opportunities for story discovery and verification. Generative AI has created a "jagged technological frontier," where AI excels at certain tasks while remaining limited in others. This phenomenon has particular relevance for researchers investigating stories about consumer experiences, entertainment narratives, culinary cultures, and travel experiences.

The future of authentic storytelling lies not in the replacement of human creativity with artificial intelligence, but in the thoughtful integration of AI capabilities with human insight, creating new possibilities for narrative discovery, verification, and multimedia presentation that serve both academic rigor and human understanding. Through careful attention to ethical principles and robust verification systems, AI can become a powerful tool for enhancing the reach and impact of authentic storytelling while preserving the essential human elements that make narratives meaningful and trustworthy.

Keywords: Storytelling, writing, ethics, authenticity, action research.

Event: ICERI2025
Session: AI in Academic Writing
Session time: Tuesday, 11th of November from 08:45 to 10:00
Session type: ORAL