ABSTRACT VIEW
Abstract NUM 1368

AI-ENHANCED GAMIFICATION IN HIGHER EDUCATION: CASE STUDIES IN SUSTAINABILITY AND RESEARCH SKILLS DEVELOPMENT
M. Purviņš1, D. Atstāja2, N. Cudečka-Puriņa1, S. Bāliņa3
1 BA School of Business and Finance (LATVIA)
2 Riga Stradiņš University (LATVIA)
3 University of Latvia (LATVIA)
This study explores the integration of artificial intelligence (AI) with game-based learning (GBL) in higher education through two case studies: an AI-enhanced Circular Economy business simulator and the Fiftyville Investigation research-skills platform. Using bibliometric analysis (VOSviewer) of 1,244 global studies and empirical data from 120 students, we demonstrate how AI-driven feedback and interactive game mechanics improve sustainability education and analytical competencies. The Circular Economy game employs machine learning to evaluate student business ideas and provide personalized improvement recommendations, while Fiftyville Investigation develops research skills through cryptographic challenges and multicultural data analysis. Results show enhanced student engagement, problem-solving abilities, and knowledge retention compared to traditional methods. However, challenges like AI transparency, scalability, and digital accessibility require attention. The paper concludes with practical recommendations for implementing AI-powered GBL, including ethical design frameworks and adaptive learning strategies. This research contributes to the growing discourse on technology-enhanced pedagogy, offering actionable insights for educators seeking to combine gamification with AI for more effective sustainability education.

Keywords: Sustainability, Gamification, Educational Process, Business Practices, Environnement.

Event: ICERI2025
Session: Gamification in Higher Education
Session time: Tuesday, 11th of November from 15:00 to 16:45
Session type: ORAL