This paper constitutes an example of the University Third Mission, which is defined as the strategic function of academic institutions in promoting the social impact of research through direct interaction with civil society and the transfer of knowledge and skills beyond the boundaries of the classroom and university laboratories. In this context, the training and project experience developed in the workshop held in Vico Equense (NA) from 10 to 12 June 2025 serves as a prime example of co-design aimed at enhancing cultural heritage, with strong local roots and an inclusive vision of urban regeneration. The methodology adopted is based on the recognition of the value of the Genius Loci, understood not only as the historical and landscape identity of the place, but also as an expression of the practices, memories and expectations of the local community.

The design process was structured according to a meta-design framework capable of integrating knowledge and tools from different disciplines – architecture, planning, anthropology, sociology, environmental sciences – in a multi-scale reading of the context. This took into account both the spatial and morphological dynamics and the social, economic and symbolic relationships that run through the site of the Santissima Trinità in Vico Equense. The methodological approach adopted was to transcend a conventional, conservative perspective, instead embracing a systemic vision of the complex's reactivation. This systemic vision was predicated on the participatory construction of future use scenarios that were foundational to local vocations and the contemporary challenges of sustainability and inclusion.

A fundamental component of the process was active listening, which was facilitated through semi-structured interviews with key stakeholders, including residents, economic operators, public administrators and occasional users. The objective of these interviews was to create a comprehensive map of perceptions, critical issues and the potential of the site. This was accompanied by direct observation in situ.

The workshop functioned as an active learning laboratory, wherein teaching was intertwined with applied research. Students were tasked with experimenting with models of heritage regeneration capable of combining memory, innovation and inclusiveness. The following report details the findings of the Trinità Experience group. Paradise between Art, Culture and Tradition', which developed a project proposal structured around six thematic areas (Invisible Crafts, Local Flavours, Creative Scenes, Living Gardens, Knowledge Space, Cultural Bridges), with the aim of transforming the complex into a multifunctional centre for culture, training, craftsmanship and social cohesion.

Keywords: Third Mission, Co-design, active listening, educational experimentation, workshops.