The evolving landscape of the global fashion industry, marked by digital transformation, sustainability imperatives, and shifting consumer behaviours, demands a reimagined approach to higher education. This paper explores how university-industry collaborations can be leveraged to address employability challenges and prepare students within fashion business for dynamic, future-facing careers.

Drawing on post-pandemic insights and institutional research, the study examines how the educational journey of undergraduate students, particularly at Level 4 (L4) and Level 6 (L6), has been reshaped by hybrid learning, digital expectations, and mental health considerations. L4 students, entering higher education with disrupted secondary schooling, require structured, supportive, and digitally enriched environments. Meanwhile, L6 students, on the cusp of graduation, express a growing need for real-world application, industry exposure, and confidence in their career readiness.

The paper argues that traditional academic models must evolve to meet these needs through deeper, more strategic university-industry partnerships. These collaborations are essential not only for curriculum relevance but also for embedding employability into the student experience. Key strategies include:

- Co-designed curriculum with industry partners to ensure alignment with current and emerging skills demands.
- Live briefs, internships, and consultancy projects that provide students with authentic, hands-on experience.
- Micro-credentials and digital literacy training to enhance adaptability and competitiveness in a fashion tech-driven job market.
- Mentorship and alumni engagement to build professional networks and foster career confidence.

The fashion business sector is undergoing rapid transformation due to the rise of digital fashion, AI integration, ethical sourcing, and global supply chain shifts. Employers increasingly seek graduates who are not only technically skilled but also agile, entrepreneurial, and socially conscious. The research presents a framework for embedding these competencies into higher education through sustained industry engagement.

Furthermore, the study highlights through case studies the importance of inclusive pedagogies and personalised learning pathways to ensure that all students, regardless of background, can access and benefit from employability-enhancing opportunities.

This paper contributes to the discourse on employability in higher education by considering the student voice and aligning academic delivery with industry expectations. It offers practical recommendations for institutions seeking to future-proof their programs and foster meaningful, long-term partnerships with industry stakeholders.

Keywords: Industry, collaboration, employability, curriculum, skills gap, live projects, student engagement.