ABSTRACT VIEW
Abstract NUM 510

EDUCATIONAL USE OF SOCIAL MEDIA: A TEACHING INNOVATION IN MOLECULAR BIOLOGY
J.A. Ruiz-San, P. Porras-Quesada, B. Álvarez-González, C.M. Morales-Álvarez, L. Chica-Redecillas, P. Sánchez Medina, L.J. Martínez-González, M.J. Álvarez-Cubero
University of Granada (SPAIN)
Molecular Biology education usually presents both conceptual and methodological challenges. Many students struggle to engage with abstract biochemical concepts and traditional lecture-based formats often fail to capture the attention of a generation accustomed to dynamic and digital content. In this context, the integration of Information and Communication Technologies (ICTs), including platforms like TikTok, offers a promising approach. These tools can facilitate the explanation of complex scientific concepts in accessible formats, enhance student motivation and connect academic learning with professional practice.

Therefore, in this project we proposed de integration of digital tools into undergraduate education to enhance the understanding of Molecular Biology while bridging academic content and real-world practice. To this end, short educational videos were recorded by various European collaborators and shared via TikTok. The videos covered key theoretical concepts and methodologies related to Molecular Biology, including techniques from genomics and proteomics laboratories. At the end of each course, surveys were given to the students and the results were subsequently analysed for dissemination and discussion.

We have achieved the involvement of 95 students from 6 different degrees of the University of Granada (UGR): Human Nutrition and Dietetics, Nursing, Medicine, Physiotherapy, Physical Activity and Sports, and Dentistry. According to the survey results conducted at the end of the project, 80.0% of the participants found the TikTok-based materials to be effective in supporting their learning process and 60.0% expressed interest in having more supplementary videos about Molecular Biology. Overall, 70.5% of the students rated their TikTok experience with 4 or 5 points, 5 being the maximum.

In summary, the results obtained reinforce the potential of ICTs as effective educational tools in Molecular Biology. The platform not only increased student engagement but also facilitated the assimilation of complex concepts through accessible and relatable content. This project demonstrated how the integration of innovative digital strategies can improve the learning experience, connect students with current scientific methodologies, and bring the academic and professional worlds closer together.

Keywords: Molecular Biology, TikTok, undergraduate education, active learning strategies.

Event: ICERI2025
Track: Innovative Educational Technologies
Session: Videos and Social Media in Education
Session type: VIRTUAL