In an educational landscape undergoing rapid technological transformation, the PotenciaTEC with ComunicAI project proposes a paradigm shift in how communication skills are developed among high school students. This initiative, designed and implemented during the August–December 2024 semester at the Tecnológico de Monterrey, brought together educators from four campus: Tampico, San Luis Potosí, Eugenio Garza Lagüera, and Irapuato, impacting a total of 120 students enrolled in interdisciplinary courses such as French, philosophy, communication, and leadership.

The project’s core objective was to leverage Artificial Intelligence (AI) and Virtual Reality (VR) technologies to enhance students’ oral expression, persuasive discourse, and self-presentation skills in both academic and professional contexts. To achieve this, the team integrated cutting-edge tools such as Virtual Speech, Gamma, TecGPT, and ChatGPT to simulate high-stakes communicative situations, including job interviews, debates, leadership pitches, and formal presentations. These platforms provided dynamic, multimodal, and interactive environments in which students could rehearse, record, analyze, and refine their performance. Personalized feedback on aspects such as pronunciation, fluency, lexical variety, grammar, and argumentation coherence was offered immediately, allowing learners to track their own progress and iterate with purpose.

This technological integration was not isolated from pedagogy; on the contrary, it was embedded in a transversal educational model that combined AI-driven personalization with curricular objectives, formative assessment, and active learning principles. Students engaged in scenario-based tasks that mirrored real-life challenges and were evaluated using rubrics co-constructed by teachers through Skill Studio, an AI-supported platform that facilitated the design of communicative descriptors aligned with learning outcomes.

Quantitative data analysis revealed significant learning gains. On average, fluency improved by 30%, grammatical errors were reduced by 25%, and self-reported confidence in public speaking rose by 40%. A comparative analysis between pre-test and post-test scores showed a 7% overall increase in academic performance. Particularly noteworthy were the results from the Eugenio Garza Lagüera campus (CEGL), where student engagement metrics based on the dimensions of Vigor, Dedication, and Absorption indicated a 57.4% growth in the latter. These figures suggest that immersive, technology-enhanced learning can produce measurable cognitive, affective, and behavioral benefits.

The qualitative component of the study, grounded in reflective journals and feedback surveys, highlighted the motivational impact of these tools. Students described the experience as “transformative,” “engaging,” and “preparatory for the real world.” They expressed a greater sense of autonomy and agency in their learning, valuing the opportunity to personalize their practice and receive immediate support in a non-judgmental digital space.

By combining AI and VR with interdisciplinary, student-centered pedagogy, PotenciaTEC with ComunicAI offers a scalable, replicable model that addresses 21st-century communicative demands. It demonstrates how emerging technologies can move beyond novelty to serve as catalysts for meaningful, inclusive, and future-ready education.

Keywords: Artificial Intelligence, Communication Skills, Virtual Reality, Educational Innovation, Personalization, Transversality, Virtual Speech, Gamma, TecGPT, ChatGPT, Skill Studio.