USING THE "CASE ANALYSIS FOR TEACHING" METHODOLOGY TO ENCOURAGE STUDENTS TO SELF-LEARN THE CONCEPT OF STEREOTYPES IN ORGANIZATIONAL BEHAVIOR (OB)
V. Guerola-Navarro, R. Oltra-Badenes, H. Gil-Gomez, J.C. Muria-Tarazon
Stereotypes are one of the most pronounced characteristics with the most primary effects on the development of Organizational Behavior (OB). In short, it involves assuming that a person's behavior will be exclusively determined by a personal characteristic that society associates with a certain type of typical behavior. In the university course "Organizational Behavior and Change Management," the most relevant parameters for personal and social behavior within a work team are analyzed. Therefore, how people assume and manage interpretive biases about their colleagues' abilities based on psychosocial factors such as stereotypes is highly relevant.
In this empirical study, based on the "atomic bunker" activity developed in scientific literature as a benchmark for studying the social relevance of stereotypes, certain determinants have been introduced to apply the "Case Analysis for Teaching" methodology. Basically, the basis of the exercise has been modified so that students distinguish between different scenarios and analyze each case in relation to the rest. The result shows how students have evaluated different answers depending on the approach of the exercise: obtaining the common good, achieving personal objectives, ideological biases, or sociopolitical tendencies.
Keywords: Case Analysis, atomic bunker, stereotypes, scenarios.