Higher education institutions across the globe are facing a complex balancing act as they strive to maintain their competitiveness on the world stage while simultaneously safeguarding and nurturing local cultural identities. The increasing globalisation of higher education has brought about both opportunities and challenges, particularly in terms of how universities manage the tension between internationalisation and cultural preservation. This paper examines these tensions in-depth, focusing on case studies and survey data collected through an online questionnaire directed at university administrators and educators. The research sheds light on how universities navigate the pressures of competing globally while adhering to cultural values, especially in contexts where cultural heritage plays a vital role in shaping the educational experience.

The findings from the study reveal a strong trend where internationalisation strategies often centre around improving global rankings, boosting research outputs, and establishing international partnerships. While these objectives are crucial for enhancing the visibility and prestige of institutions, they can sometimes come at the expense of cultural preservation. Many universities, particularly those in regions with a rich cultural heritage, face the challenge of integrating international demands, such as meeting accreditation standards, with the need to preserve and promote local knowledge systems, traditions, and values. One key example highlighted in the study is the difficulty in developing curricula that reflect indigenous knowledge while simultaneously fulfilling the requirements for international accreditation. This issue is particularly pronounced in regions with strong indigenous populations, where educational frameworks are deeply rooted in local history, language, and customs.

The paper proposes that universities adopt a dual approach to navigating globalisation and cultural preservation. By promoting institutional autonomy, engaging with local communities, and integrating cultural studies into the academic framework, higher education institutions can maintain their global competitiveness while simultaneously respecting and promoting cultural identity. This approach positions higher education as a bridge between global progress and cultural identity, allowing institutions to contribute to the global knowledge economy without sacrificing their local roots. Ultimately, this balance is crucial for the future of higher education in an increasingly globalised world, ensuring that it remains a tool for both progress and cultural empowerment.

Keywords: Globalisation in higher education, local cultural values in academia, internationalisation strategies, balancing tradition and innovation, curriculum development for global-local alignment.