Digital activism and globalization have deeply transformed how Mexican youth, especially students, perceive the energy sector, shaping their views on fossil fuels and clean energy amid growing climate change concerns. This study explores whether these influences, driven by social media campaigns and global movements, create a decontextualized view of Mexico’s energy landscape. The hypothesis suggests that while youths correctly identify clean energy as key to combating climate change, they underestimate natural gas’s dominant role in Mexico’s electricity generation and overestimate the feasibility of an immediate shift to fully renewable sources. This perception may stem from digital narratives prioritizing renewables like solar or wind, overlooking practical limitations and Mexico’s current reliance on fossil fuels for electricity demand.

The research aims to analyze how digital activism affects these perceptions among students and assess how their views shift with accurate, tailored information about Mexico’s real electricity production sources. It will determine students’ initial knowledge and attitudes toward fossil fuels and clean energy, explore how digital activism and globalization shape these perceptions, evaluate their understanding of Mexico’s energy mix and natural gas’s key role, measure their support for an immediate energy transition to renewables, and analyze how their perspectives change after an age-specific educational intervention.

The proposed methodology is a quasi-experimental pre-test/post-test design applied to a stratified random sample of high school students, considering urban/rural regions, gender, and socioeconomic status for representativeness. Initial surveys will assess knowledge, exposure to digital campaigns, and attitudes toward energy transition, followed by an interactive educational intervention—such as an animated video with dynamic graphics or a quiz-style game—designed to engage this age group and simplify complex topics.

The intervention will present clear data on Mexico’s energy mix, emphasizing natural gas’s current importance and the practical challenges of a rapid transition, including infrastructure, investment, and time needs. Post-intervention surveys will track changes in perceptions and attitudes.

Results are expected to show that digital activism fosters optimistic but poorly grounded views on clean energy feasibility, which can be adjusted through engaging, accessible educational strategies, offering valuable insights for designing educational and energy policies that promote an informed, realistic transition in Mexico’s context.

Keywords: Digital activism, fossil fuels, clean energy, climate change, natural gas, renewables, energy transition.