The objective of the research was to determine the level of digital leadership development in graduate students in administration in the dimensions of planning, digital skills, problem solving and organizational climate.

Digitalization and technological advances are leading companies to transform their structures, processes, business models, and organizational strategies. Digital leadership is the strategic factor for organizations to survive in the new digital era by adapting and transforming strategies to achieve business objectives and successfully drive the digital transformation of the business. Digital leaders utilize and enhance the company's digital assets, thus possessing different skills and perspectives than traditional leaders. However, many organizations fail to understand the value of digital leaders, leading to poor performance and irrecoverable failures.

Digital leadership is the use of an organization's digital resources to achieve its objectives at both the organizational and individual levels. Thus, a digital leader must possess a set of competencies that enable the organization to advance in the transition and face the challenges posed by the digital environment. The competencies that constitute digital leadership are providing a vision and mission; creating growth opportunities; motivating team members to think innovatively; fostering vertical and horizontal teamwork; foster communication between teams and organizations; develop and drive organizational strategies; and encourage cooperation.

The research approach used was quantitative with a descriptive scope. The instrument designed to obtain the information was a questionnaire based on a Likert scale. The items were measured through a scale with five options from totally disagree to totally agree. For the validity of the content of the instrument, expert judgment was used and for internal consistency, Cronbach's alpha coefficient (= 0.895) was used. The participants of the study were 50 students of the master’s in administration of the Instituto Politécnico Nacional.

For the organization and analysis of the data, both descriptive and inferential statistics were used. The descriptive statistics calculated were the mean (M) and standard deviation (SD). The parametric tests used were t and F to determine significant differences with p = 0.05 to determine the existence or not of significant differences for age and years of work experience.

The main results were: Participation in the development of work plans through online meetings (M = 3.66, SD = 0.15); digital media are a tool to achieve organizational objectives (M = 3.88, SD = 0.12); I use digital tools for online communication (M = 3.59, SD = 0.21); I promote collaborative work online (M = 3.44, SD = 0.32).

Also, significant statistical differences were found by gender (t = 5.114, p = 0.00) where women have a higher level of mastery compared to men; by age (ANOVA, F = 12.15, p = 0.00) and by work experience (ANOVA, F = 10.25, p = 0.00).

Keywords: Students, online communication, digital leadership, digital media, online collaborative work.