Introduction:
In the current digital era, social networks have become an integral part of daily life, particularly among young university students. This phenomenon has significantly transformed the way students communicate, learn, and interact with the world around them. Therefore, the main objective of this study was to analyze the use of social networks in the higher education context and identify which platform is most prominent among them. This research aims to shed light on the most effective educational strategies adapted to the digital reality of today's students.

Method:
The study was conducted during the academic year 2024-2025 at the University of Valencia. It involved students enrolled in the 4th year of the Pharmacy degree and the Double degree in Pharmacy and Human Nutrition and Dietetics. A self-designed anonymous social networking questionnaire was used to gather data from a sample of 141 students. The sample consisted of 102 women, 38 men and 1 individual who preferred not to answer. WOOCLAP, a digital platform, was utilized to collect insights from students about their social network usage in daily life and to better understand their preferences regarding these platforms.

Results:
Our research suggests that incorporating Instagram into the teaching-learning process of university students through an institutional use model could provide added value to the academic training process. In fact, results of the questionnaire revealed strong student support for incorporating social networks into the teaching-learning process (average score: 3.9/5), with 100% of participants reporting daily use. In this sense, Instagram emerged as the preferred platform (43%), followed by TikTok/YouTube (34%). According to these results, in February 2025 we launched FarmTecTic, an Instagram creator account to share self-created or public short videos as reels or posts about the different content of Pharmaceutical Technology (i.e. technological devices involved in basic operations, preparation and control assays of pharmaceutical dosage forms). This approach aligns with the growing trend of integrating social media platforms into higher education to enhance student engagement and learning outcomes.

Conclusion:
By leveraging Instagram's visual-centric format and widespread popularity among students, educators can create more interactive and engaging content for Pharmaceutical Technology courses, potentially improving student satisfaction and academic performance. In our current experience, and given the recent implementation of this tool in our teaching, conducting a comprehensive analysis of its impact on academic outcomes remains premature. Further analysis of results will confirm our hypothesis as FarmTecTIC has just started.

Keywords: Social networks, pharmacy students, higher education, teaching digital competence.