This presentation focuses on the interconnection between women‘s, educational socialization experiences, professional knowledge development, and succeeding business choices. Educational socialization, as “a processes of intra- and intergenerational transmission of knowledge and practices” in different educational settings, shapes women's business choices by equipping them with the knowledge, skills, and values necessary to navigate the entrepreneurial landscape. The socialization occurs through various channels, including formal education, informal training, professional experience, and self-development. Formal education may provide foundational knowledge not only on business theories, management, and economic principles, but also on specific vocational fields, such as engineering, medicine, arts, etc. Meanwhile informal training and professional hands-on experiences offer practical insights into specific industries and business operations as well as skills. Furthermore, self-development, driven by personal aspirations and meaning continuous life-long learning, further refines the competencies needed for entrepreneurship. Through these diverse forms of education, women gain intellectual skills and the social and emotional intelligence necessary to initiate and lead enterprises.

The presentation is based on results of the qualitative research, which was conducted in Lithuania. 30 women entrepreneurs participated in the study and shared their experiences starting their entrepreneurial activity. As shown by the results of content analysis of the interview materials, educational socialization fosters women’s critical thinking, problem-solving abilities, and the confidence required to make strategic decisions in business. It also influences the selection of business spheres and topics, allowing women to choose industries that align with their interests, values, and market opportunities. Furthermore, education enables women to explore different business models, from traditional structures to innovative, sustainable approaches tailored to their entrepreneurial goals.

Keywords: Educational socialization, women entrepreneurship, women self-development.