The present study explores the intricate relationships between career interests, personality traits from the Big Five framework, and financial well-being in an academic context. By employing a correlational research design, this study seeks to determine whether personality traits influence the relationship between career interests and financial well-being. Additionally, it investigates whether financial well-being, shaped by personality traits, has a reciprocal influence on career interests. The study utilizes validated psychological instruments, including the Holland Test (RIASEC) for career interests, the Big Five Personality Traits Test for personality assessment, and the Subjective Financial Well-Being Scale (MSFWBS) to measure financial well-being. The research sample consists of first-year students enrolled in journalism and digital media programs, offering a relevant academic setting to examine these dynamics. Findings from this study will contribute to a better understanding of how individual differences in personality and career interests interact with students' perceptions of financial well-being. The results may have implications for career counseling, financial education programs, and student support services, helping to foster both professional and financial development among university students.

Keywords: Career interests, Personality traits, Financial well-being, Academic context, Journalism and digital media students.