This paper presents an experience of a three-hour practical session aimed at developing entrepreneurial skills with students studying an Engineering Master’s at a Spanish technological university. Utilizing the Business Model Canvas, students transformed innovative concepts into well-structured business models. The Business Model Canvas is a strategic tool that provides a visual framework for developing, analyzing, and refining business ideas. The session began with an introduction with an explanation of the Business Canvas model highlighting the importance of the “value proposition,” followed by collaborative team efforts to develop business ideas related to their master, and finalized with presentations to a simulated audience of potential investors. After the presentations, teams engaged in discussions reflecting on their learning experiences from the session. This interactive format allowed students to integrate their technical expertise with entrepreneurial strategies, enhancing their creativity and innovative capabilities. The results demonstrate that employing the Canvas Business Model improved students' understanding of business fundamentals, enhanced their skills in navigating complex decision-making processes, and fostered soft skills such as effective teamwork, collaboration, and communication. This kind of practical session gives future engineering professionals the essential mindset and tools to create value through innovative solutions and foster entrepreneurial thinking, aligning with the university’s model of competencies that aims to enhance creativity.

Keywords: Business Model Canvas, entrepreneurial skills, Engineering education, practical learning, creativity, generic student outcomes.