Digital literacy and digital skills are now key factors for the competitiveness of university graduates in the labour market. The theoretical background of this study is based on the concepts of information literacy, digital literacy, and established models of information literacy. The study emphasizes the need for a systematic education of students in economics and management programs in the field of information and communication technologies (ICT), focusing on the progressive development of their digital competencies starting in high school and continuing at the university level.

In the context of a constantly evolving digital environment, artificial intelligence (AI) plays a key role in transforming business processes and industries. Industry 4.0 and the emerging era of Industry 5.0 are driving a paradigm shift in automation, where the integration of digital technologies and innovations enables smart and adaptive manufacturing. Ambient intelligence, which leverages connected sensors and advanced AI algorithms, increases the efficiency and personalization of manufacturing and business processes. The integration of AI into the enterprise ecosystem facilitates autonomous decision-making, optimizes resource allocation, and enhances competitiveness. The ability to work with modern digital technologies, analyze data, and use digital tools to manage business processes is becoming an essential skill for future professionals.

This article presents partial findings from extensive research on developing an Ambient Enterprise Ecosystem. Based on a survey conducted among university students, the study analyzes collected data using a range of statistical methods, including correlation analysis and hypothesis testing, to highlight key findings. The findings indicate that the need for ICT education grows with higher years of study, suggesting insufficient preparation at the secondary school level. It also identifies a positive relationship between individual attitudes towards ICT and the perceived importance of digital skills. Students in their final years were more likely to reflect on the need for specific subjects focused on ICT practice, such as data analytics, working with digital tools to manage business processes, and cybersecurity.

The results underscore the importance of systematically developing digital competencies and integrating modern technologies into the educational process. The study also provides recommendations for both educational and business practices to better prepare graduates for the challenges of the digital economy and smart industry. A lack of digital literacy among economists and managers poses a significant risk to their employability in a digitally transformed economy, as evidenced by empirical data.

Keywords: Digital skills, digital literacy, Industry 5.0, education.