The regeneration of abandoned places has become a compelling area of interest, not only for urban citizens and tourists but also as an innovative pedagogical approach, mainly within higher education. This study explores the ways of revitalizing of sites like the Pulsa Railway Station and Oravi village in Finland, and how this approach could be integrated into the academic curriculum to enhance student learning. The course “Hospitality Business Environment Analysis” is taught to international students in the Post-Graduate Diploma program in Xamk.

This research article explores the factors which contribute to the revival of abandoned places in Finland, specifically focusing on external factors (PESTEL framework - political, economic, social, technological, environmental, and legal) as well as internal aspects (management, marketing, finance, and human resources). Visits of representatives of above-mentioned places and suggestion of this project showed a very promising university-industry cooperation. The outcomes of this research initiative demonstrate the value of experiential learning and university–industry collaboration. The objective was to understand the multifaceted influences on the revival of neglected locations and to engage the student in a practical, multidisciplinary learning experience.

Qualitative data was collected through interviews with three property owners of both places and one journalist involved in local regeneration efforts. By structuring interview responses into themes based on the PESTEL framework, descriptive analysis highlighted how government support, societal interest in sustainability, and the adoption of digital tools contribute significantly to successful revitalization.

The study found that successful revivals are supported by a combination of factors across the PESTEL framework and internal management aspects. For example, environmental sustainability is highly emphasized by tourists in Finland, which was clearly seen by choosing eco-friendly destinations and sustainable care taken for revival places and renovations.

The course model will be further developed within the master’s program in Tourism and Hospitality Degree, encouraging continued student involvement in research-led, applied learning projects.

Keywords: Experiential learning, PESTEL framework, abandoned places, tourism education, Finland, revitalization, community development.