This study presents the design and implementation of a series of educational activities aimed at fostering scientific awareness and critical thinking in pre-university students through the exploration of artificial colorants in food products.

These activities are structured to address three primary objectives:
1. Colorant identification and analysis: Students are introduced to the most commonly used artificial colorants in food, such as candies and beverages, and are guided to analyze product labels. They are encouraged to hypothesize which colorants or combinations are present based on visual cues, such as color, and then verify their assumptions by comparing them with ingredient lists. This practical approach not only enhances their analytical skills but also promotes an understanding of food labeling and additive composition.
2. Health implications and regulatory framework: The educational sessions include discussions about the potential health risks associated with artificial colorants, such as their contribution to hyperactivity in children when consumed in excess. These discussions are supplemented by experimental activities where students prepare candy using natural juices as color substitutes, emphasizing healthier alternatives to synthetic additives. This hands-on experience fosters an appreciation for food safety and the benefits of natural ingredients.
3. Consumption patterns and sociocultural insights: A survey is conducted to examine students’ candy consumption habits, assessing the frequency and context of their intake (daily, during weekends, or sporadically). The data collected provides a foundation for discussions about the role of artificial colorants in dietary practices and helps contextualize the impact of these additives on public health.

Through these interactive and integrative activities, students not only develop a deeper understanding of the science behind artificial colorants but also gain valuable skills in observation, hypothesis formulation, and experimental validation. This initiative aims to bridge the gap between theoretical knowledge and real-world applications, fostering scientific literacy and encouraging informed decision-making regarding food choices. By equipping students with critical thinking and practical skills, these activities contribute to their overall academic and personal development while promoting healthier lifestyles.

Keywords: Artificial colorants, experiential learning, critical thinking.