Engagement of multiple diverse stakeholders of an EdTech project will help to maximize strategic and financial support, to cope with adoption challenges, to ensure compliance and ethical AI development and much more. For this kind of projects we have identified the following groups of stakeholders:
- Creators: engineers, developers, designers, content creators.
- Users: kids, parents, teachers.
- Experts: childhood development experts, child psychologists and other consultants.
- Schools: educational organizations, school administrators.
- Govs: education authorities, regulators and policymakers.
- Sponsors: investors, sponsors, funding agencies, grants providers.

We start the systematic stakeholder analysis with the RACI model, which identifies the stakeholders’ roles and responsibilities during the product life cycle. We consider the following five stages (in reality, the stages are not always sequential and sometimes overlap, yet that does not affect the stakeholder roles):
Stage 1. Ideation and conceptualizing. Creators are accountable for generating new ideas based on their goals and modern AI and EdTech trends. Users, sponsors and institutional stakeholders are consulted to ensure the product aligns with their operational and educational needs and expectations.
Stage 2. Planning. Here again the key role belongs to creators who are responsible for building the product roadmap. Sponsors are accountable for approving budgets and ensuring sufficient resources are allocated for development. Schools are consulted to ensure consistency of the planned release dates with the academic calendar.
Stage 3. Development. Creators are responsible for building the product, from prototypes to final deliverables. End-users, experts and schools are consulted to test initial versions and provide insights on functionality requirements. Sponsors are kept informed about financial progress and the development milestones.
Stage 4. Testing and validation. Here the key role belongs to experts who are accountable for ensuring the product meets quality standards and educational benchmarks. Regulators should be informed about every activity where policy alignment or certification is involved.
Stage 5. Post-release support. A very important role of users and schools on this stage is to provide feedback on the product. Sponsors should get reports about the ROI, user adoption, scaling opportunities etc. Governments are to be informed for the compliance purposes.

Based on this description, we build the stakeholders onion diagram, which shows the level of involvement into the project. Besides, we plot the stakeholders on a power/interest grid to visualize who has high or low power to affect your project, and who has high or low interest.

The next level of our stakeholder analysis includes detailed inspection of relationships between different groups of stakeholders. We are grouping them based on four dimensions: money, product, influence, and information. The first part of this analysis is focused on flow of money and products. That is largely related to the end-users, schools, sponsors and creators. The second part investigates the flow of information and influence. Here the role of experts and regulators is decisive, especially in everything related to education or AI.

In conclusion, we offer a stakeholder management plan and a list of recommendations taking into account the specifics of AI based EdTech projects.

Keywords: AI, EdTech, stakeholders analysis, communication plan.