With growing demand for personalized, efficient, and scalable support in both basic and higher education, AI-powered systems are now providing innovative solutions in academic and career counseling. This paper examines how AI-driven support tools are transforming the way students navigate their educational and career pathways. AI systems offer personalized academic advising by analyzing student data to suggest appropriate courses, track progress, and identify obstacles to graduation. In career counseling, these tools provide tailored guidance, such as recommendations for job opportunities, internships, and professional development resources that align with a student’s academic profile and personal attributes. Additionally, AI-powered assistants enhance career readiness by offering features like resume-building tips, interview practice, and insights into job market trends. Their 24/7 availability ensures students can access guidance and resources at their convenience. However, the adoption of AI in counseling raises challenges, including the need to mitigate biases in recommendations, uphold data privacy, and retain a human touch in sensitive, emotionally complex situations. Despite these concerns, AI systems significantly expand the scope of academic and career counseling by improving accessibility, scalability, and efficiency, supporting better student outcomes. This paper provides a critical analysis of the capabilities, benefits, and challenges of AI-driven systems in student support services and explores future directions for their integration.

Keywords: Human Computer Interaction, AI-systems, Online Education, Technology.