The purpose of this work is to measure cognitive processing throughout an academic experience based on role-playing in a university master's program. The objective is to explore and analyze brain activity during the active learning process in a face-to-face university environment, using neurotechnology tools. The neurotechnologies employed include galvanic skin response (GSR - emotional responses) and electroencephalography (EEG - electrical brain activity). The analysis of the brain data focuses on key learning variables, evaluated in the context of a face-to-face educational environment, which offers valuable information on how active learning methodologies impact these cognitive processes. The results obtained allow to quantify the value of these variables through specific brain signals, and to identify the key factors of a role-playing activity for decision techniques in flexible manufacturing systems, generating useful information for the design and improvement of future learning experiences.

Keywords: Neuroeducation, neurotechnology, learning, active methodology, educational innovation, role-playing.