The present study aims to analyse the recent paradigms of Romanian university education, combined with the curricula in the field of Applied Modern Languages, for the purpose of discussing the needs and sectors from which the professions of the future and the most required job aptitudes emerge. In this respect, we will put together both the specific and transversal professional competences that arise in business and administrative communication and correspondence courses, in order to emphasize the current trends on the European labour markets, from the new profiles and proficiencies required to the simulation of real-life situations and methods for developing empathetic interpersonal communication competences.

Our objectives, beyond highlighting several significant business and administrative communication techniques aimed at facilitating the labour market incorporation of the Romanian students of Applied Modern Languages, are to define concrete strategies of multicultural and multilingual mediation. In this sense, the methodology we use is from particular to general, with examples of good and less successful practices applied to nowadays labour market, inquiring whether other individual skills and certain experiences are not increasingly valued in the final selection process. In particular, we refer to professional internships abroad or in multinational companies, the effective mastery of some specific software, the ability to constantly innovate, the adaptability and professional ethics.

Throughout the paper, we will examine concrete examples that investigate three important aspects such as: the appropriate use of concepts and the effective business communication in the study of commercial and administrative correspondence when writing e-mails, promotional texts, minutes, activity reports and authentic commercial documents; how to use simulation and role-playing games in economic, commercial and administrative conversations; how to work within multiple contexts (institution, economic enterprise, NGO) and multilingual knowledge.

In conclusion, we believe that it is worth highlighting the Romanian case, as it represents a bridge between Western and Eastern cultures, and at the same time a hub of international university education and multinational business environment, which in the medium term will determine a significant European challenge.

Keywords: Communication, business and administrative strategies, labour market, Romanian students.