This research aimed to investigate the relationship between social media usage and academic performance among students at a private university in Chiclayo during 2024. A quantitative approach was employed using a non-experimental cross-sectional design with descriptive analysis. The sample consisted of 44 students selected through simple random sampling. A questionnaire was used for data collection, and analysis using Spearman's Rho test revealed a significant correlation between social media usage and academic performance (p = 0.030), with a correlation coefficient of 32.7%. The findings indicated that most students exhibited moderate levels in both variables, suggesting that excessive social media use was associated with lower academic performance. This study contributes to the Sustainable Development Goal of Quality Education by identifying how social media influences academic performance, proposing strategies to promote responsible usage and enhance educational quality in a more supportive academic environment.

Keywords: Student, social networks, academic performance.