This study explores the motivations of South African design students who pursue postgraduate degrees, despite them not being mandatory for entry-level industry positions. Using qualitative methods (questionnaires and interviews) with recent Honours graduates and students at a private higher education institution, the study investigates student interests, career aspirations, and experiences within the postgraduate program.

Findings reveal that a strong interest in design, coupled with influential high school experiences and encouragement, motivates students towards creative undergraduate degrees. This intrinsic motivation often drives them to pursue postgraduate degrees to align with long-term career goals by developing research, strategic, and leadership skills. The study highlights the challenges of increased research demands, time management, and personal development, but also emphasizes the rewards of personal and professional growth. Honours graduates gain the ability to connect design elements and think broadly, preparing them for diverse creative industry careers. Some graduates encountered employers who did not fully understand the value of the postgraduate degree, highlighting a need for increased industry engagement by higher education institutions. Mentorship and personal experiences play a crucial role in motivating students, often linked to a desire to make meaningful design contributions to societal problems. The study underscores the importance of institutional support systems to help students navigate the transition from undergraduate to postgraduate studies, ensuring they can effectively manage the increased academic demands and theoretical focus.

Keywords: Student motivation, post-graduate studies, design post-graduate.