The integration of artificial intelligence (AI) into the product design process represents a significant advancement in the industry. This article briefly analyzes the production process in the stages of product design and innovation. It presents a detailed case study focused on the company Vizcom, which has adopted generative AI to transform its creative process and enhance productivity. It explores how generative AI fits seamlessly into the product design workflow and how Vizcom has pioneered this implementation. Additionally, the different types of AI used in design are thoroughly analyzed, along with the various benefits that this advanced technology brings to the creative process. Concrete examples of AI applications in design illustrate its profound impact on the efficiency and quality of the final product. Finally, the implications and future potential of AI in product design are highlighted, emphasizing its remarkable capacity to enhance innovation, reduce costs, and optimize resource usage, thereby anticipating a promising and transformative future in the design industry.

Keywords: Generative artificial intelligence, Product design, Creativity, Vizcom, Implementation, AI benefits.