PAPER DETAILS
THE MODERATING EFFECT OF THE INVOLVEMENT IN THE ATTITUDE TO AD OF ELDERLY PEOPLE
M. Estrada Guillén, M.A. Moliner Tena, J. Sánchez, J.C. Fandos Roig
Event: INTED2010
This paper is indexed in IATED Digital Library.
Session: E-content Management and Development
Session type: VIRTUAL