PAPER DETAILS
REBUILDING UNIVERSITY BRANDING THROUGH REGISTERED TRADEMARKS: AN ANALYSIS OF THE BRAND LEGAL PROTECTION
M. Verardi
Event: INTED2022
This paper is indexed in IATED Digital Library.
Track: Teacher Training & Ed. Management
Session: Educational Management
Session type: VIRTUAL
This paper is indexed in IATED Digital Library.
Track: Teacher Training & Ed. Management
Session: Educational Management
Session type: VIRTUAL