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STRATEGIC RESPONSE OF UNIVERSITIES TO CRISIS CONTEXTS: TRANSFER OF COMMUNICATION AND MANAGEMENT OF THE ACADEMIC BRAND FROM OFFLINE TO ONLINE, IN THE CONTEXT OF THE COVID-19 PANDEMIC
STRATEGIC RESPONSE OF UNIVERSITIES TO CRISIS CONTEXTS: TRANSFER OF COMMUNICATION AND MANAGEMENT OF THE ACADEMIC BRAND FROM OFFLINE TO ONLINE, IN THE CONTEXT OF THE COVID-19 PANDEMIC
L. Irimies, C. Irimies, E. Mesaros
Event: ICERI2021
This paper is indexed in IATED Digital Library.
Track: Teacher Training & Ed. Management
Session: Educational Management
Session type: VIRTUAL