PAPER DETAILS
EXAMINING THE EVOLUTION OF MARKETING CURRICULA IN PORTUGAL – A LONGITUDINAL STUDY
A. Estima, S. Marques
Event: ICERI2021
This paper is indexed in IATED Digital Library.
Track: Discipline-Oriented Sessions
Session: Business and Marketing Education
Session type: VIRTUAL
This paper is indexed in IATED Digital Library.
Track: Discipline-Oriented Sessions
Session: Business and Marketing Education
Session type: VIRTUAL