PAPER DETAILS
BRAND CONCEPT AND BRAND REPUTATION AS DETERMINING FACTORS OF THE ATTITUDE TOWARDS THE BRAND AND THE PURCHASE CHOICE IN THE POST-COVID ERA
M. Pérez-Sánchez, J. Casanoves-Boix
Event: ICERI2020
This paper is indexed in IATED Digital Library.
Track: Teacher Training & Ed. Management
Session: Educational Management
Session type: VIRTUAL
This paper is indexed in IATED Digital Library.
Track: Teacher Training & Ed. Management
Session: Educational Management
Session type: VIRTUAL