PAPER DETAILS
BRAND MANAGEMENT APPLIED TO HIGHER EDUCATION: CREATING LOVEMARKS IN PRIVATE MEXICAN UNIVERSITIES
J. Casanoves-Boix, M. Pérez-Sánchez
Event: ICERI2020
This paper is indexed in IATED Digital Library.
Track: Teacher Training & Ed. Management
Session: Educational Management
Session type: VIRTUAL
This paper is indexed in IATED Digital Library.
Track: Teacher Training & Ed. Management
Session: Educational Management
Session type: VIRTUAL