THE ROLE OF HEI BRANDS AS KEY DRIVERS FOR STUDENTS AND RECRUITERS’ CHOICES IN A COMPETITIVE MARKETPLACE: EXPLORING BRAND ATTRIBUTES AS PERCEIVED BY STAKEHOLDERS (INSTITUTION, STUDENTS AND RECRUITERS)
M. Noite, M. Nogueira
Event: EDULEARN19 This paper is indexed in IATED Digital Library. Session: Educational Management Session time: Tuesday, 2nd of July from 08:30 to 10:00 Session type: ORAL Room: E1 Presentation start time: 09:00