Event: ICERI2009 This paper is indexed in IATED Digital Library. Session: New Trends and Experiences in Education & Research in Business Adm. & Mgmt. Session time: Monday, 16th of November from 14:45 to 16:45 Session type: ORAL Room: El Escudo Presentation start time: 15:45 Session chair: Santa Casciani. John Carroll University (UNITED STATES)