PAPER DETAILS
BRIDGING THE MARKETING-FINANCE GAP BY INTENSIFYING QUANTITATIVE PREPARATION AT THE UNDERGRADUATE LEVEL
J. Martin, T. Facca
Event: ICERI2009
This paper is indexed in IATED Digital Library.
Session: Curriculum Design: Strategies, Principles and Challenges
Session time: Tuesday, 17th of November from 14:45 to 16:45
Session type: ORAL
Room: Calatrava
Presentation start time: 15:30
Session chair: Kathleen Murphy. Daemen College (UNITED STATES)