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USING ROLE-PLAYING TECHNIQUES IN AN UNDERGRADUATE MARKET RESEARCH CLASSROOM
S. Tena-Monferrer, J.C. Fandos-Roig, M.P. Monte-Collado, M. Boronat-Navarro, B. Forés-Julián, A. Puig-Denia
Event: EDULEARN17
This paper is indexed in IATED Digital Library.
Session: Enhancing Learning and the Undergraduate Experience
Session type: VIRTUAL