“TO PLAY OR NOT TO PLAY?: THAT IS THE QUESTION” THE USE OF GAMES IN THE CONTEXT OF MARKETING AND SCM STUDIES
C. Sancha, D. Roura, A. Barbarà-Molinero
Event: ICERI2016 This paper is indexed in IATED Digital Library. Session: Game Based Learning & Serious Games Session time: Monday, 14th of November from 15:00 to 16:45 Session type: ORAL Room: España 3 Presentation start time: 16:00