IS IT POSIBLE TO MEASURE BRAND CAPITAL IN HIGHER EDUCATION?
J. Casanoves-Boix, I. Küster-Boluda, N. Vila-Lopez
Event: EDULEARN16 This paper is indexed in IATED Digital Library. Session: Educational Management Session time: Tuesday, 5th of July from 17:00 to 18:45 Session type: ORAL Room: E4 Presentation start time: 17:30