BRAND CAPITAL IN HIGHER EDUCATION: THE INTERNAL CUSTOMER, PUBLIC VERSUS PRIVATE
J. Casanoves-Boix, I. Küster-Boluda, N. Vila-Lopez
Event: ICERI2015 This paper is indexed in IATED Digital Library. Session: Leadership and University Administration Session time: Tuesday, 17th of November from 12:15 to 13:45 Session type: ORAL Room: Andalucia 6 Presentation start time: 12:30